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Evaluating Distribution Channel Options for Individual Insurance Products, Part 1: Agent Channels
Overview of Both Agent Channels Agents remain the primary source of sales for individual life and P&C products ... insurance product or the benefit options of long-term care products. Suggesting supplemental products and benefits ...- Authors: Art W Lewis
- Date: Aug 2022
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels
the member characteristics and costs vary between direct mail, print, digital, television, and other forms ... known products, such as annuities and long-term care products, should fall into this category as well ...- Authors: Art W Lewis
- Date: Oct 2022
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance